Hardening product logic and mitigating user risk through precautionary design. Specializing in high-stakes Fintech and complex system architectures.
Welcome. I specialize in the architecture of resilient digital products. While my background is rooted in Motion and Interaction, my focus is Product Strategy: identifying logic gaps and stress-testing user flows to ensure products succeed at scale. From leading feature logic at Equity Group to crafting high-fidelity systems, I combine a precautionary perspective with technical execution to build products that are as robust as they are intuitive
UX Strategy & Logic Auditing. I design for the 'what ifs.' Dive into my work where user-centric solutions meet rigorous stress-testing. I focus on uncovering logic flaws and identifying edge cases before they reach code, ensuring that 'digital innovation' is built on a foundation of reliability. This is UX designed to withstand the complexity of high-stakes environments.
ExploreFunctional Interaction & Motion Systems. Motion is more than an aestheticโit's a guide. I specialize in using purposeful movement to clarify complex system states, reduce cognitive load, and orient users within high-scale products. Explore how I leverage motion as a tool for logic, turning static interfaces into responsive, high-fidelity experiences that communicate value in milliseconds.
ExploreWelcome to a world where user experience reigns supreme. Explore seamless experiences , intuitive interfaces prototypes and user-centric solutions that elevate digital interactions, placing users at the heart of digital innovation
Explore captivating animations and visuals that bring stories to life. Welcome to a world where creativity meets movement
Nine shipped interaction systems. Pick one from the list to load it, then play any flow inside it.
Motion and interaction design
Logo animations
Kinetic Typography
Product videos
Post Production
In-app animations
โI donโt just design for the โHappy Path.โ I design for the reality of human error, technical constraints, and business risk.โ
I am Victor Wanjohi, a UX Strategist and Product Architect with over 8 years of experience. While my craft is rooted in Motion and Interaction, my focus is Product Resiliency. My career has been defined by high-stakes environmentsโmost notably at Equity Group, where Iโve led the user logic for products serving millions of users across East Africa.
My โunfair advantageโ is a precautionary perspective. I serve as the brainstorm engine that challenges product assumptions, identifies logic flaws, and stress-tests user flows before they reach development. I believe that in high-scale Fintech, the most beautiful interface is the one that never fails the user.
What I bring to the room:
Outside of the screen, I find clarity in art, music, and meditation. I believe that the high-pressure world of product strategy requires a centered mindโone that approaches every problem with curiosity and leaves no logic gap unexamined.
UX Strategist
05/2021 โ Present
Equity Bank Kenya Ltd
UX & Motion Designer
1/2020 โ 05/2021
Equity Bank Kenya Ltd
Motion Design Consultant
Planet.Earth UK
